Business Idea
Our business idea is through the development of our app, Nite, that optimizes and enhances a user’s nightlife experience. Typically, a night out consists of finding a good place to go to, such as a bar, club, or restaurant. As a tourist, this can be quite intimidating when you are unsure which place will match your needs and expectations. Nite incorporates a venue’s social media tagged content so users can actively follow what other people are posting at those places. Furthermore, once a user has selected their location, Nite is partnered with many ride-sharing platforms to facilitate transportation for the user. Businesses promote themselves on the app by offering discounts or promotions. Our social networking feature allows users to connect and invite one another to events and locations. Through the use of features that allow users to reserve tables and order drivers, Nite will incentivize its loyal users through rewards such as gift cards distributed by a point system.
Problem Solving
Nite works to solve the uncertainty and dissatisfaction people face when selecting events and locations to go to in a new city. To fix this, we are streamlining the search process. We combine the platforms of searching for a location, securing a reservation, and finding a ride into one efficient application. Our reviews of nightclubs and bars are more specific and accurate, and we have partnered with many local locations to create an easier planning experience.
Our Solution
Nite enhances current options by giving users a platform that allows them to seek information and recommendations according to the user’s age, interests, budget, friend recommendations, and other criteria. These recommendations can all be found in a simple, organized platform, that also allows students to find transportation, reserve tables, and earn rewards. Rather than having to search through hundreds of different websites, applications, and reviews, all information would be formatted in an efficient, easy-to-use app.
About Nite
Our Team
Ana Colicchio
Social Media Analyst
Ana uses her marketing background to improve and build the company's online presence and brand awareness through the use of social media networks, blogs, and online search engine optimization.
Nicole Peicher
Website Development
Nicole is a marketing major with a minor in public relations. Nicole uses her marketing skills and public relations knowledge to design and promote Nite’s web page. Striving to make it clear, concise, and creative for a user-friendly and visually appealing web page.
Trudi Fleishman
Website Development
Trudi assists in the graphic development, news updates, and public outreach of Nite's website presence through her studies in international finance and marketing, public relations, and creative writing.
Kristen Wright
Club Promotions
Kristen studies accounting and finance using these tools to build connections with clubs at an affordable cost for customers.
Caitie Boshers
Branding/App Development
Caitie studies marketing, advertising, and graphic design, using these tools to create web content, develop apps, and build a cohesive brand.
Naomi Martinez
Club Promotions
Naomi is a Economics and Math major with extensive customer service experience. She calculates optimal prices that benefit all parties while focusing on maintaining a strong relationship with promoters and customers.
Cristina Torres
Ride Sharing Specialist
Cristina uses her studies in finance to arrange partnerships with ride sharing companies, establish a revenue model, and forecast growth to ensure NITE’s financial success.
Customer Service Questions
To ask us about our app, website, or services, please send us a message using the contact method below:
Tel: 305-123-4567
Miami, Florida